Oxford General Management Programme

In this session, you will craft a distinct leadership identity rooted in authenticity and impact. Through reflective exercises, peer feedback, and real-world challenges, you’ll clarify your values, strengths and unique leadership voice. Learn to align your actions with your brand, communicate it powerfully and leave a lasting legacy as a leader who inspires trust and drives change.

Great leaders don’t just manage; they inspire, challenge and elevate. In this session, you’ll master the art of transformational leadership: articulating bold visions, empowering teams and driving meaningful change. Through a blend of theory and practice, you’ll learn to spark innovation, nurture talent and create impact that extends beyond your organisation to society at large.

Discover timeless leadership wisdom through Shakespeare’s Henry V, one of literature’s most compelling portraits of inspirational leadership. This session examines how Henry rallied his followers against impossible odds, offering insights to deal with modern leadership challenges: articulating vision, building unity and sustaining courage in times of crisis. Through this dramatic lens, you’ll explore how great leaders inspire commitment and transform ambition into action.

The ability to persuade effectively shapes almost every aspect of leadership and negotiation. This session examines the seven universal principles of persuasion, grounded in the research of Dr Robert Cialdini, and their role in building trust and strong relationships. You will also explore the power of storytelling and personal narrative, along with proven narrative frameworks drawing on the work of Joseph Campbell, Barbara Minto’s McKinsey method and the Language of the Senses (LOTS).

For senior leaders, collaborative strategies and building social capital are vital to successful leadership. Collaborative strategies help foster a culture of teamwork, communication and trust within organisations. This leads to improved problem-solving, decision-making and overall productivity. Learn how to build a collaborative culture and strengthen your social capital to enhance the organisation’s reputation, open doors to new opportunities and gain access to valuable information and resources.

The next era of leadership belongs to those who can think with machines. This session goes beyond AI tools to examine how leaders must evolve, reshaping strategy, culture and decision-making for an algorithmic age. Discover how to ask the right questions, mitigate risks, and create value in a world where human and artificial intelligence collaborate.

Today’s leaders navigate interconnected systems where every decision creates ripple effects. In this session, you’ll explore frameworks to dissect complexity, identify leverage points, anticipate unintended consequences and make robust decisions amid uncertainty. Through real-world scenarios and cases, you’ll develop the discipline to distinguish signal from noise and lead with clarity when facing volatile, ambiguous challenges.

Strategy succeeds or fails in the execution. In this session, you will examine the key principles of excellence through real-world case studies, focusing on permanent skepticism, precise objectives, and values-driven team culture. Master the essentials of driving results, aligning teams and adapting to obstacles without losing strategic focus. Learn to sustain momentum when plans face unexpected challenges, turning objectives into measurable impact.

The Oxford Business Essentials modules aim to equip participants with a comprehensive understanding of fundamental business concepts such as strategy, marketing, and finance, alongside developing critical thinking skills for strategic decision-making and innovation. It also focuses on enhancing leadership abilities, preparing individuals to effectively tackle future business challenges including digital transformation, sustainability and fostering diversity and inclusion.

The Business Essentials will commence with a live orientation, followed by one live interactive session conducted by dedicated tutors for each of the nine modules.

Learning outcomes:

Develop an essential understanding of key business concepts, including strategy, marketing, innovation and entrepreneurship, operations, business analytics, finance and economics, people management and leadership and organisational design.

Put into practice the critical thinking skills required to make well-informed, strategic decisions to drive business growth and innovation.

Enhance your leadership and management capabilities, enabling you to lead your teams and organisation with greater skill and more effectively.

Combine what you already know with new learning to find solutions for real business problems.

Prepare for the future of business and be better equipped to navigate challenges that include: digital transformation, sustainability and environmental responsibility, new ways of working, and diversity and inclusion.

Leverage strategic frameworks and innovative thinking to formulate and communicate strategic recommendations, while embracing new trends beyond conventional methods. This involves understanding an organisation's strategic context and resources, crafting strategic advice accordingly, and acknowledging the evolving landscape of strategic planning.

In this module, participants learn how vital marketing is to an organisation's strategic objectives, emphasising customer-centricity as a growth driver. Participants explore key marketing frameworks, the benefits of inclusive practices for strategy and engagement, and the role of new technologies in enhancing marketing efforts, highlighting marketing's extensive influence on business success.

In this module, participants will learn how entrepreneurship requires resilience and adaptability to tackle challenges such as securing funding and navigating market unpredictability. They'll delve into the use of critical frameworks for assessing the viability of business ideas. Furthermore, this module will emphasise the importance of innovation and scalability, equipping participants with the knowledge to disrupt and succeed in dynamic markets.